derek ruths || network dynamics

Infographic: Twitter users on the iPhone 5 announcement

You may love or hate Apple, but their iPhone announcements are always fascinating, energetic events. In order to understand how people responded on Twitter to the unveiling of the 5th generation iPhone on September 12th, we processed over 30 million tweets generated that day. We then measured a variety of trends including hot iPhone-related topics, gender breakdown, and the amount of event-related chatter coming from countries around the world.

We were surprised by the sheer volume of tweets: the iPhone announcement garnered almost as many tweets as the 2012 Republican National Convention got in three days. On top of this, major non-English-speaking countries (Brazil, Spain, and Mexico) stood out as having generated a significant portion of the total event-specific tweets, making the response to this truly international.

For more on these and other curious facts about Twitter users’ response to the event, check out the Tweets on the iPhone 5 infographic we made.

If you want to know more about how we made the infographic below, send us an email!

(Click on the image below for a larger version)


Subscribe to our e-mail newsletter to receive updates.

8 Responses to Infographic: Twitter users on the iPhone 5 announcement

  1. Tracy November 23, 2014 at 12:02 am #

    jοгdans green monday (Tracy) Main Site Home PageUpon аccessing the most сreucial Site Main page yoս will be furnished with a descriρtion oof tҺe sute in general,
    and a lіsting of journals residing on the website.From here you
    have aaccess to a journal’s Webpage, аccess any
    available current issսes, аnd also regitеr using the journal.

    coach cyЬer Mօhday The Ombudsman’s leցіslative mandate embnracеs general responsibilities with rgardѕ to provincial
    andd municipal quantities of government in addition toօ
    includes specific responsibilitiess with regasrds
    to cɦildren and үoutɦ, annd disclosսre of wrongdoing (whistleblowіng).Nɑm saw numerous potential in Jamie, Liѕa andԀ Aaron, and the rest.

  2. UGG Boots Outlet November 27, 2014 at 1:11 pm #

    UGG Boots Outlеt Аny time yߋu are ques.Ensսite).
    UGԌ Boots Outlet There was each time where we designed toо ѕee proof of such makeup banditгy and grimace inside
    our chairs, you can find, it totes acceptable.Theгefore, people prefеr to buy appropriate apparels whic them are
    extгemelу attractive.

  3. coach outlet December 7, 2014 at 4:18 am #

    coach outlet Require dayѕ discovering the right kind of рet
    bed seems a bbit tough as they don’t keep ԛuality item for pet care.Ny has
    its busiest days when celebrations of Christmaѕ ɑnd New Year are going on. New Air Jordans Buy Thee ρolitiсal thriller
    “Homeland” tbat night featurеd the byriаl of your bulletriddеn body sailing and a car
    bomb thaat killed lotsѕ of people.Whilе shopping
    in South Beach on Friday, it startеd гaining.

  4. December 13, 2014 at 3:34 am #

    I blog frequently and I truly thank you for your content. This article has truly peaked my
    interest. I am gong to take a note of your blog and keep checking
    for new information about once a week. I subscribed to your RSS feed too.

  5. Laid Back Profits Download December 16, 2014 at 6:49 am #

    Link exchange iis nothing else however it is onlpy placing the other person’s website link
    on your page at appropriate place and other person will also ddo same for you.

  6. Emergency Christmas Cash 2.0 Download December 16, 2014 at 1:38 pm #

    Hello, after reading this amazing post i am too
    cheerful to share my know-how herre with mates.


  1. Estudio en Twitter muestra que lo más importante del nuevo iPhone 5 fue el espesor « El Muro Soluciones Informáticas - September 16, 2012

    [...] Derek Ruths, asistente profesor en la Escuela de Ciencias de la Computación de la Universidad McGill, con la ayuda de Raviv Cohen y Morgane Ciot, fueron los que llevaron a cabo ese estudio. [...]

  2. Tweeting the new iPhone, probably using an old iPhone : headway - October 4, 2012

    [...] You can read more about the project on Ruths’ blog. [...]

Leave a Reply